This was a fun project — it's not every day you get to work with such a creative client who has ties to your own field. But since the Iovine and Young Academy is the Academy for Arts, Technology and the Business of Innovation at USC, we knew we had to step it up. 
For this project, I helped research, brainstorm, and guide the 3 initial concepts under our Creative Director. I then executed one of the concepts that got presented to the client. Once the client chose a direction, I oversaw the remainder of the roll-out of that design system onto the multiple touchpoints you see here.

The final direction used a modular grid system and vibrant color blocking, as seen here. 

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