The Herman Ostrow School of Dentistry of USC offers five distinct programs, so we wanted to make sure the assets were modular to allow for customization depending on the students' interest. We also ensured that the visual identity was simple enough to not overwhelm prospective students, who were much older than our usual 16 to 18-year-old audience.
In the end, we designed a 3-panel brochure that included general information about the school. Each brochure included a pocket so admissions staff could include program-specific materials that were relevant to each prospective student.
Once the brochure was finished, we pulled the design system through to the website, making incremental improvements to landing pages, the blog, pdf downloads, and more.
For this project, I oversaw the execution of the print and pdf download designs, directly worked on the design of the website optimizations, and oversaw the development of the web changes.